There’s more than one way to verb a noun.

Content Strategy

As with any creative act, the broad strokes are where we begin. Content strategy has it’s roots deep in every phase of design, and is a large part of how we define an application’s information architecture.

After we have our broad structure or framework for the division and navigation of content, we can start to think about the more minute language details of the product. Preserving a common voice throughout the application while maintaining the clarity and diversity of tone necessary to support a modern evolving application is a challenge that a good content strategy can solve.

Need a content strategy?